About SMS GupShup

GupShup is mobile group SMS service that allows users to create mobile communities and broadcast messages to them. GupShup is growing rapidly with thousands of groups on topics such as finance, entertainment, lifestyle, health, sports and technology.

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Beerud is a co-founder of Webaroo. Prior to Webaroo, Beerud founded Elance, the pioneer of the world's largest online services marketplace. He played various leadership roles at different stages of the company's growth, including developing product and business strategies, product management, marketing & business development, and remains on the board of directors. Prior to founding Elance, Beerud worked in the financial services industry; modeling, structuring, and trading fixed income securities and derivatives at Merrill Lynch and before that at Citicorp Securities. His graduate research, at the Massachusetts Institute of Technology's Media Lab, involved developing autonomous learning software agents for personalized news filtering.

Beerud earned an M.S. in computer science from Massachusetts Institute of Technology & a B.Tech in Computer Science IIT Bombay, where he was awarded the Institute Silver Medal.

Rakesh is a co-founder of Webaroo. He has been a founder of three technology start up companies in the past 10 years and also an early stage investor in several other companies. He was a founder and CEO of Junglee, whose virtual database technology led to the creation of comparison shopping on the Internet. Junglee was acquired by Amazon.com in 1998. He founded Armedia, which was one of the first companies with chip designs for the video component of the DVD standard. Armedia was acquired by Broadcom in 1999. He also founded PurpleYogi, now Stratify which provides enterprise solutions to the management of unstructured data. Rakesh is a board member of Geodesic, a BSE listed company whose Mundu Instant Messenger is used by millions of people.

Rakesh was recognized as a member of the 1998 Upside 100, the 2001 India Today Global 100 and Junglee technology was given the Computerworld - Smithsonian award as one of the top five technologies of 1998. Rakesh received his MS from the University of Texas at Arlington and his B.Tech from IIT Bombay.

Arvindra leads the monetization of Webaroo enterprise services and media assets created by SMSGupshup.com and monetization assets. He has spent more than two decades in FMCG consumer marketing and sales. He began his Media stint after spending a decade with Unilever India, as GM for Sony Entertainment Television UK, addressing the European markets. He moved into the Indian Internet space in 1999 as Director and Head for Indian Express Online Media, and was founder member and President of India.com. Post this he moved on to Rediff.com in 2003 and was their Chief Media Revenue Officer for Global online Media Sales before joining Webaroo. He has rich experience in the interactive space and monetizing media assets. He feels mobile is a must have touch point for an advertiser given its large clutter free Reach,24 x7 access and personal nature .With the SMSGupshup community platform all Brand Interactions can become engaging and takes advertising to the next level. He looks forward to evangelizing and rapid adoption of this media by advertisers.

Vishy leads the development, testing and deployment of Webaroo's software products and services. Prior to Webaroo, he worked in various engineering and management roles at Netscape, Siebel and Digeo. Vishy has a Masters and Ph.D. in Computer Science from Brown University and a Bachelors degree in Computer Science from IIT, Bombay. His Ph.D. research has been published in international journals and conferences and his prior work in the industry has been granted patents.

Chirag is an alumnus of Indian Institute of Technology, Delhi with nearly two decades of experience with both US and Indian companies. Most recently Chirag was the Vice President and General Manager - India operations for a US based enterprise software company firstRain Inc. For firstRain Chirag first built the engineering and then the professional services organization to support an enviable list of Fortune 500 live-customers

Gaurav leads product strategy and management for Webaroo’s products. He has over 13 years of diverse product design and development experience working at Elance, IBM and Ernst & Young. Most recently he was Sr. Director of Product Management at Elance, the leading online services marketplace. Joining Elance as an early team member, he helped conceptualize and grow the product lines to acquire millions of users. Prior to that, Gaurav worked at IBM and E&Y, where he led the design and implementation of various products in consumer finance and supply-chain verticals. Gaurav holds a B.Tech in Engineering from IIT, Bombay.

Dylan leads the design, deployment and growth of Webaroo's systems and network infrastructure. Dylan brings in over 16 years of experience in heterogeneous systems engineering with senior and management roles at Alldata, Autozone, 3Path and Hewlett-Packard Co. As a consultant, he designed and implemented Internet architectures for many, large and small, financial and medical firms in New York. Dylan studied aerospace engineering before pursuing career opportunities in IT. He is an active supporter of open source software and protocols. He has been a direct contributor to Linux and FreeBSD operating systems since the 1990s.

Milind heads the Enterprise Solutions Business for Webaroo, where he leads a nation-wide team of direct salesforce, channel partners and resellers. Prior to Webaroo, he managed a logistics and supply chain business for 10 years. Milind has a Bachelor's degree in Electronics & Communication from Manipal University, MBA in Logistics and Procurement from Michigan State University and is currently pursuing PhD in Indian Philosophy and Management from Mumbai University. Milind is a visiting and guest faculty at various management institutes. He has co-authored a book on "Doing Business in Emerging Markets: Entry and Negotiation Strategies", with 2 renowned international faculty from US and UK, published by Sage Publications in 2002.

Mohan Menon is an industry veteran who comes to Webaroo with over 30 years of global experience in the IT & Telecom sector. He will lead Carrier Partnerships & Business development at Webaroo. Prior to joining Webaroo, Mohan, held senior leadership positions with Industry majors. Prior positions held include:

• Executive Vice President- Global Sales with Aricent Inc based out of Palo Alto, CA. USA
• CEO & Director Bharti Airtel Ltd (Enterprise Business)based out of Gurgaon, India
• Vice President of Motorola Int. Inc & Director of Distribution- South Asia based out of Singapore
• General Manager (East) of Digital Equipment ( India ) Ltd

Sudeep leads the Talent function. He focusses on creating processes that attract the best minds in the business. He works at enabling quality talent to achieve high performance standards, and developing them to realise their potential.

Prior to joining Webaroo, Sudeep worked in leadership positions in the HR teams at Reliance Industries, Tata Teleservices, Airtel, and IBM. He has studied at IIT Kharagpur and at TA Pai Management Institute, Manipal.